BEEFEATER premieres its First 3D Video produced by Dalima.

Pernod Ricard has affirmed its commitment to the use of Dalima's digital means to publicize the products in its portfolio, deciding to embrace Dalima's most recent innovative solution, the Polana Square Panel. The most awarded Gin in the world – Beefeater, was the brand chosen to enjoy the first complete 3D experience, produced by Dalima's creative team.

Inspired by the botanical elements that give the gin its aroma, identity, impeccable and balanced taste, the silhouette of the bottles and the infinity of drinks that can be created. It was a great challenge due to the complexity of the elements that make up the video, from the texture of the bottle to the simulation of the fluidity of the liquids, so we tried to make them as real as possible, transmitting the sensation of palpability and creating a greater impact on their spectators.

Dalima is proud to have contributed to this milestone and to convey with this communication the essence and spirit of London. We invite everyone who dares to elevate their brands to other levels of communication and challenge us with their ideas.